Improving Trail User’s Experience Through Signage & Interpretative Graphics


This presentation will focus on the means and methods to improve trail user experience, safety and appreciation of public trail facilities through effective identification, wayfinding, regulatory and interpretive signage. Receive an overview of the planning and design processes as well as available resources available to create a comprehensive trail signage program. View two case studies of signage programs that enhanced and improved the aesthetics, functionality, safety, educational values and overall user experiences on public trails, including Houston Park Board’s Bayou Greenaway trail system.

Grady Brown

Grady Brown, SEZG, is President at iZone Imaging: For more than 30 years, Grady has been managing the design, planning, fabrication and implementation of major architectural signage, wayfinding, branding and exhibit projects for prominent clients across a wide range of industries. Grady is a member of the Society for Experiential Graphic Design (SEGD) and serves as their Austin Chapter Co-Chair, he has also served on the Board of Directors as well as several committees for the International Sign Association (ISA), he is currently on the Board of Trustees for the Signage Research Foundation (SRF). Throughout his career Grady has held senior management positions in both the design and manufacturing of architectural signage, wayfinding, branding and exhibit programs resulting in positions of direct client responsibility and has been instrumental in the delivery of high profile projects across the globe.

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